Thier are people who have created a standing identity based on thier creativeness, for example Bill Gates can said to be Microsoft and Steve Jobs; apple.They are not only defined by the names of thier companies but by the symbols or logos because the moment you see one of the logos your minded aoutomatically associates it with them and many other things as well under the brands.
So simply what i'm saying is that our creativity at some points defines us and in some way7 becomes our identity like the painter Banksy from the UK, his identity is not known but through his art people get an idea of his personality and thus his work slightly defines him.
http://www.banksy.co.uk
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